Prince Harry Calls on Travel Industry to ‘Do Better’ for Local Communities at Travalyst Meeting
Prince Harry has made his first public remarks since the announcement of Meghan Markle’s new product from her lifestyle business, American Riviera Orchard. This statement was shared through the couple’s recently introduced website, marking a significant moment for both Harry and Meghan as they continue to forge their path in the business and philanthropic sectors following their step back from senior royal duties.
Earlier this week, Meghan Markle launched her inaugural product under the banner of American Riviera Orchard, her newly established lifestyle brand. This venture represents Meghan’s continued efforts to carve out a unique space within the lifestyle industry, drawing on her experiences and interests in health, wellness, and sustainable living, reported The Independent.
The post reads, “This week, Prince Harry, The Duke of Sussex met with technology and travel leaders across the globe as part of Travalyst’s annual convening. He joined community organizations in a roundtable discussion with the people and places impacted by tourism and addressed the entire convening as they met to discuss sustainable travel.”
The Duke’s statement reads, “Prince Harry said, Travel and tourism rely on destinations, held together by communities, without which we have nowhere to travel to. “Communities are the beating heart of travel, and we must do better by the people who are the custodians of the places we visit. We’ve heard from some fantastic organizations like Invisible Cities who train people affected by homelessness to be tour guides in their own city, and Global Himalayan Expedition, whose programs have helped electrify over 200 Himalayan villages impacting over 60,000 lives for the better.”
Harry continued, “More and more people are wanting to make informed travel choices so that the benefit of travel is felt by all.” “Travalyst and its partners bring a combined market value of nearly $3 trillion and are working hard to provide that resource at a systems level.”
The brand aims to offer products that reflect a blend of luxury and practicality, aligning with the couple’s broader ambitions to impact social and environmental issues positively. Prince Harry’s statement on their website did not just serve as an endorsement of Meghan’s new business endeavor but also symbolized his support and shared vision with his wife.
The launch of the website and Harry’s subsequent statement highlight the couple’s strategy to utilize digital platforms for direct communication with the public, bypassing traditional media channels which have often been critical of them. This approach allows them more control over their narrative and the ability to highlight initiatives and projects that are important to them without external mediation.
The introduction of American Riviera Orchard is a key step for Meghan as an entrepreneur, and it signifies the Sussexes’ ongoing transition into their new roles outside the Royal Family. This move into the business sector is coupled with their existing charitable activities, which aim to address various social issues, from gender equality to mental health and environmental conservation.