Truly Beauty Welcomes New Executives to Bolster Growth

Truly Beauty is enhancing its leadership team with the addition of Kamilla Khanbalinova as the new Chief Sales Officer and Nick Bracken as Chief Operating Officer.

Founder Maxx Appelman expresses excitement for the newly appointed executives, highlighting Kamilla’s impactful tenure at Amorepacific US and Nick’s global operational leadership at Glow Recipe as key indicators of Truly’s ambitious growth trajectory.

Kamilla Khanbalinova brings two decades of sales strategy expertise to her new role at Truly, with a history of driving growth for major brands like Amorepacific, Innisfree, Laneige, and Sulwhasoo in North America. Her primary objectives include propelling revenue, expanding Truly’s market presence, and reinforcing its status in the beauty sector.

Nick Bracken, with significant experience in global operations and credited for advancing Glow Recipe’s international reputation, is set to join Truly as COO. His responsibilities will encompass the refinement of planning, logistics, and sourcing operations to support Truly’s rapid global expansion.

CEO Freddy Wolfe envisions Kamilla’s leadership will usher in a new era of sales accomplishments, while Nick’s operational strategies are expected to strengthen Truly’s global distribution network, thereby facilitating consistent and significant annual growth.