Susanna Reid’s GMB Dress Is Selling Out Fast—Fans Call It “Dress of the Season” After Stunning TV Appearance
Susanna Reid is no stranger to style praise, and her latest outfit on Good Morning Britain has got viewers and shoppers completely obsessed. Known for her bright, elegant wardrobe, the 54-year-old presenter turned heads in a fresh spring number that fans can’t stop talking about – and now, can’t stop buying.
The dress in question? The Amy Cotton Short Shirt Dress from Boden – and it’s flying off the shelves. The celeb-loved brand described it as “selling like hotcakes” after Susanna stepped out in it on the GMB sofa. Her Instagram post showing off the look, a lovely blue and white floral pattern, racked up plenty of compliments. Fans flooded the comments with praise like, “Beautiful dress” and “That’s a beautiful dress Susanna, you look very nice.”
It’s easy to see the appeal. The dress is breezy but stylish – ideal for warmer spring days or packing for your next sunny getaway. Made from 96% cotton with a touch of stretch (thanks to 4% elastane), it promises to keep you cool while still holding its flattering shape, reported Wales Online.
It’s got that classic fit-and-flare silhouette that never goes out of style, with smart buttons down the front and a detachable tie waist so you can cinch it in or keep it relaxed, depending on your mood. While Susanna wore the blue and white version, there’s also a bold pink and green colorway for anyone wanting something a little brighter.
Available in regular and long sizes from 6 to 22, there’s also a cheeky little discount going – a 15% saving using the code 6RZQ, according to OK! Magazine.
Shoppers are loving the dress just as much as Susanna. One said, “I get countless compliments whenever I wear this dress. I have the longer length which is more comfortable for me in business settings.” Another added, “I am 5’7, 136 pounds, and a 34DD. I am usually a size 8, but I prefer a size 10 so I don’t get a gap at my bust line. It’s a perfect fit. The color is definitely bright but so gorgeous. It’s perfect for work or an evening out.”
Not everyone was totally sold though. One shopper admitted the style wasn’t quite right for them: “Material is really nice. The color combination is lovely. I ended up returning it because it was too long. Wish it was offered in petite.” Still, with Susanna giving it her stamp of approval and stock already moving fast, this could be the dress of the season.