Style Capital Secures Majority Ownership in Autry Sneakers in Strategic Expansion Move

In a strategic acquisition, Style Capital has taken a controlling interest in Autry International, a renowned sneaker brand, marking a significant step in its mission to elevate brands to iconic status. The Milan-based investment firm has acquired a 50.2 percent stake in Autry for an estimated 300 million euros, as reported by WWD.

The transaction involved negotiations with The Made in Italy Fund, managed by Pambianco, and the founding Doro family, who will maintain a 42 percent ownership of the brand. The Made in Italy Fund will also continue its involvement with an 8 percent reinvestment in Autry.

Roberta Benaglia, the CEO and founder of Style Capital, shared the firm’s ambition to support Autry’s impressive growth trajectory and establish a sustainable, international expansion plan. The acquisition strategy includes the launch of over 20 monobrand stores across Italy and other regions, coupled with enhancements to the brand’s digital presence.

Benaglia expressed the goal of transforming Autry into an iconic brand through focused storytelling, brand awareness, and continuous product innovation, similar to their previous success with Golden Goose. Style Capital, alongside Autry’s founders, aims to contribute to the brand’s dynamic evolution and script the next chapter of its success story.