La Prairie Welcomes Estelle Létang as New CEO Amidst Strategic Brand Evolution

In a significant leadership shift within the beauty industry, La Prairie, a hallmark of luxury skincare under the Beiersdorf umbrella, has announced Estelle Létang as its newly appointed Chief Executive Officer, starting April 1. Létang, who brings over two decades of rich experience from her tenure at The Estée Lauder Companies, is set to steer La Prairie towards new horizons of innovation and market leadership.

Having contributed her expertise to renowned brands like Darphin, La Mer, and Jo Malone London, Létang’s role will encompass shaping La Prairie’s strategic endeavors and fostering the brand’s long-term growth objectives. Her comprehensive responsibilities will include the oversight of La Prairie’s operational activities, commercial strategies, and the expansion of its global presence through both corporate channels and international affiliations.

Patrick Rasquinet, a key figure on Beiersdorf’s executive board, will be Létang’s direct report. Reflecting on the appointment, Rasquinet expressed his enthusiasm about Létang joining the team, noting her extensive background in various beauty sectors, including fragrances, makeup, and skincare, which positions her as an asset to the La Prairie brand. “Estelle’s impressive track record and deep industry insight make her the ideal leader to propel La Prairie into its next chapter of innovation and growth,” said Rasquinet.

Stationed at La Prairie’s headquarters in Zurich, Switzerland, Létang is poised to embrace the challenges and opportunities that lie ahead for the brand. In her own words, Létang shared her excitement about her new role: “La Prairie is synonymous with unparalleled luxury and a commitment to excellence in the beauty realm. I am thrilled to join this iconic brand and eager to drive its transformation, working collaboratively with the dedicated teams to craft the future of La Prairie.”

Létang’s appointment marks a pivotal moment for La Prairie as it continues to navigate the evolving landscape of the luxury beauty market. With her at the helm, the brand is poised to enhance its legacy of innovation and prestige, further solidifying its status as a leader in the skincare industry.