“Bringing Resale Options Like TheLittleLoop Into Shops” John Lewis Expands Sustainable Fashion Initiatives
John Lewis is advancing its commitment to sustainable fashion with a new partnership with the British pre-loved and rented children’s clothing platform, TheLittleLoop. This collaboration will introduce a second-hand children’s clothing concession within John Lewis’s flagship store on Oxford Street, London.
Located on the kids’ floor, the space will feature pre-loved clothing for babies and children aged 0-6 years. The collection will include a variety of items such as dresses, jumpers, jackets, and T-shirts, with prices starting at just 5 pounds. Each garment will be classified into four categories: Brand New, Excellent, Very Good, and Good, with pricing based on the item’s condition and its original retail price. John Lewis notes that customers can save an average of 60 percent compared to buying new.
Additionally, customers can obtain a pouch to take home and fill with their children’s pre-loved items. These can then be posted directly to TheLittleLoop in exchange for a 5-pound credit per full bag to spend online at TheLittleLoop.
Danielle Gagola, innovation lead at John Lewis, emphasized the benefits of this initiative in a statement: “Bringing resale options like TheLittleLoop into shops is a great way to encourage more of our customers to purchase in a more sustainable and affordable way. Children grow out of clothes so quickly, that often they can be left in the back of wardrobes. With TheLittleLoop we’re encouraging customers to purchase second-hand clothing, and they can also pick up a bag to trade in their outgrown clothing in return for store credit too. We’re hoping customers will support this and drive change in the way they shop.”
The rise in demand for pre-loved clothing is notable, with second-hand clothing sales predicted to comprise ten percent of the global fashion market next year, according to a report by GlobalData for ThredUp.
Charlotte Morley, founder of TheLittleLoop, expressed her enthusiasm for the partnership: “This is an amazing opportunity to bring TheLittleLoop to the high street through one of Britain’s best-loved brands. Over 84 percent of parents are now using online apps to shop second-hand for their children’s clothing but not everyone finds it easy or trusts the quality of clothes sent in the post. So, we’re delighted to be able to bring it to life and help even more people to experience the joy of preloved.”
This initiative is part of a broader push by John Lewis towards sustainability, adding to its recent launches of pre-loved designer handbags online, sourced by Sign of the Times, and second-hand jewelry by renowned brands such as Chanel, Christian Dior, Saint Laurent, and Gucci. These efforts underscore John Lewis’s commitment to offering sustainable shopping options to its customers while promoting the benefits of reusing and recycling fashion.