Princess Andre wants to become ‘British Kylie Jenner’ with US expansion
Princess Andre is aiming high, and she reportedly wants to become the “British Kylie Jenner.”
The 19-year-old daughter of Katie Price and Peter Andre has already built a strong profile in the UK, thanks to her reality show, The Princess Diaries, and her busy social media presence.
She has also appeared on Celebrity Race Across The World alongside her 21-year-old brother, Junior. She has gathered one million Instagram followers and has become a regular on major red carpets.
Now, it has been reported that Princess is preparing to take on the US market next year.
A source said this weekend that she hopes to launch her cosmetics brand, By Princess, in America and challenge billionaire Kylie, 29, in the beauty business.
The insider said: ‘Princess is a smart cookie and her goal is global domination, make no mistake about it.’
Speaking to The Sun, they added: ‘She is going to America next summer, that’s already planned and she will be spending a fair bit of time over there.
‘It’s a big country and takes real commitment and time to crack, but Princess isn’t afraid of hard work and it’s always been her dream to break America.
‘The blueprint for her and her team is to make her Britain’s answer to Kylie Jenner, and she is laser focused on making that a reality.’
According to the source, the plan involves Princess spending time in the US in 2027, meeting beauty retailers and taking part in media appearances. Her range would then reach US stores the year after next.
Princess has spent several years building her public image, moving from the spotlight she inherited as the child of two well-known stars to a career that is increasingly her own. Her reality series gave audiences a closer look at her life, while her presence on social media and at high-profile events has helped her reach a wider and younger fanbase.
Taking a beauty brand to the American market is a big step, and the insider acknowledged that it demands patience, commitment and plenty of groundwork. For Princess and her team, though, the move is seen as the natural next stage of her growing career.