Nearly 500 people in Britain left fighting for their lives after liquid Brazilian butt lift procedures in the past two years
Nearly 500 people in Britain came close to dying after undergoing liquid Brazilian butt lift procedures over the past two years, according to alarming new figures.
Data collected by the government-backed cosmetic watchdog Save Face shows that 947 people suffered severe complications after the treatment between December 2023 and January this year. The complications included serious infections, sepsis and abscesses. Around half of those affected were left fighting for their lives.
The figures also reveal that almost all of the patients, around 94 percent, required hospital treatment, while 43 percent needed surgery to deal with the complications.
The data emerged just weeks after the death of self styled “Lip King” Jordan Parke, who reportedly died after receiving a botched Brazilian butt lift. The 34 year old had previously been arrested in connection with the death of Alice Webb, a 33 year old mother of five who died after undergoing the same procedure in 2024.
Liquid, or non surgical, BBL procedures involve injecting filler and hyaluronic acid into the buttocks to create a fuller appearance.
Save Face director Ashton Collins described the situation as “deeply saddening.” She said: “Over two years after launching our campaign urging the government to restrict liquid BBLs to qualified surgeons, we are shocked that these dangerous procedures are still allowed to be performed by people with no medical credentials.
“The physical and psychological impact when these procedures go wrong is catastrophic. Alice Webb’s death was preventable, and I have seen firsthand the devastating impact her loss has had on her family.
“We are actively contributing to a Department of Health and Social Care stakeholder group to introduce legislation to restrict these procedures, and this law cannot come soon enough. Every day without it increases the risk that someone else will die.”
Despite the dangers highlighted by the watchdog, some clinics and beauty businesses continue to advertise the treatment on social media.
London-based Platinum Glow Aesthetics previously promoted the procedure, promising clients the “curvaceous body you’ve always wanted” and telling customers: “We have carried out many non-surgical BBLs.”
Other providers have also advertised the treatment online. The Clinic Club, which operates both in the UK and abroad, posts before-and-after images of clients, with one caption stating: “Every liquid BBL is tailored to your anatomy and your goals because great results should look effortless, not obvious.”
Clinic BLVD has advertised the treatment as “Quick and no pain,” while another business offered a “free BBL giveaway.” The Dreamy Touch promotes consultations while promising “minimal downtime” and “visible results.” Currently, anyone can legally perform liquid BBL procedures in the UK. However, the government says it is working to change that.
A government spokesperson said: “Our sympathies are with the families who have tragically lost loved ones and with everyone who has been devastated by botched cosmetic procedures. This government is taking action to crack down on cosmetic cowboys and root out dangerous treatments.
“Our tough new measures will ensure only qualified healthcare professionals will be able to perform the highest-risk procedures. For anyone considering a cosmetic procedure, please check the provider’s qualifications and insurance – and avoid treatments that appear suspiciously cheap.”