Royal Jam Wars: King Charles’ Preserve Flies Off Shelves Amid Meghan Markle’s Debut
0In a surprising twist in the world of royal condiments, King Charles’ Highgrove Organic Strawberry Preserve has seen a dramatic surge in sales following the unveiling of Meghan Markle’s new strawberry preserves under her American Riviera Orchard brand. The Duchess of Sussex’s limited promotional release of her preserves to a select group of influencers has inadvertently sparked heightened interest in the King’s competing product.
This week, royal enthusiasts began snapping up King Charles’ jam, possibly to compare it with Meghan’s upcoming product. The Duchess distributed 50 jars of her strawberry preserve to influencers, sparking a buzz on social media but leaving the general public waiting for its wider release. Her brand, inspired by her Californian roots and named after Santa Barbara’s nickname, “the American Riviera,” contrasts with Charles’ Highgrove brand, which emphasizes its quintessentially English heritage, shared by Mirror.
The Highgrove jam is marketed with a nod to English traditions, featuring packaging adorned with a woodcut design inspired by the gardens at King Charles’ Gloucestershire residence. Meanwhile, early reviews of Meghan’s jam from recipients like fashion designer Tracy Robbins and Argentinian socialite Delfina Blaquier have been glowing, further fueling anticipation.
As royal followers and food enthusiasts alike await the public launch of the Duchess’s preserves, the royal family’s foray into the gourmet food market continues to capture the public’s imagination. For now, those eager to taste Meghan’s creation will have to hold on a bit longer, while King Charles’ preserves enjoy an unexpected boost in popularity.