Lycra Company
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The Lycra Company Announces Gary Smith as Incoming CEO

The Lycra Company is set to welcome Gary Smith as its new Chief Executive Officer starting November 27, 2023. Smith steps into the role following the interim tenure of Dean Williams, who will resume his permanent post as the Chief Financial Officer while also supporting Smith during the leadership transition.

In its announcement, The Lycra Company emphasized Smith’s extensive background, marked by over a quarter-century of leadership within the consumer products sector, including his most recent role as CEO at Hatteras Yachts, Inc. Smith’s previous experience includes his transformative leadership as CEO of Polartec and as President of the Outdoor Group at The Timberland Company.

Gary Smith
(Photo: Business Wire)

Chairman Craig Rogerson praised Smith’s track record, highlighting his strategic growth initiatives and his knack for enhancing company value for shareholders. Smith’s appointment comes as part of The Lycra Company’s strategy to strengthen its global operations and maintain its innovative edge in the industry.

Gary Smith expressed enthusiasm about his new position, acknowledging The Lycra Company’s esteemed brand reputation, market leadership, and legacy of innovation. His onboarding as CEO is anticipated to be a driving force in propelling The Lycra Company toward new heights of success and market expansion.

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