Target and Shopify Forge New Partnership to Expand Third-Party Merchant Access

In a groundbreaking move, Target has announced a new partnership with Shopify, a significant step that integrates Shopify’s merchants into the Target Plus marketplace. This collaboration marks the first instance of a mass market retailer like Target teaming up with Shopify in such a capacity, significantly broadening the scope of both companies’ third-party digital offerings.

Under this new arrangement, US-based merchants will have the opportunity to apply for inclusion in the Target Plus marketplace through Shopify’s Marketplace Connect app. This platform will not only facilitate their entry but also enable them to manage their orders seamlessly.

Harley Finkelstein, President of Shopify, highlighted the strategic importance of this partnership in a recent release. “It’s table stakes for merchants to be everywhere customers are, and as the world’s leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels,” he said. Finkelstein emphasized the benefits for high-growth brands, noting, “Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level.”

Echoing the sentiment, Cara Sylvester, Executive Vice President and Chief Guest Experience Officer for Target, articulated the benefits this partnership brings to Target’s diverse customer base. “Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love,” she stated.

This strategic alliance not only enhances the visibility and reach of participating merchants but also enriches the shopping experience for Target’s customers, offering them a wider range of products. By leveraging Shopify’s robust platform, Target aims to diversify its product offerings and provide its customers with an even more dynamic and varied shopping environment. This partnership represents a significant step forward in the evolving landscape of online retail, where accessibility and variety are key to attracting and retaining customers.