GMB Erupts in Bias Row as Susanna Reid Forced to Step In After Controversial ‘Labour Vote’ Remark
Good Morning Britain viewers were left seething on Thursday morning after what many called “blatant bias” during a light-hearted segment turned unexpectedly political. The heat came after host Susanna Reid made a quick remark when Labour was mentioned — and it didn’t go unnoticed, especially as it happened on the morning of local elections.
Susanna and co-host Ed Balls were joined by Celebrity Big Brother stars Chesney Hawkes and Donna Preston for a fun chat about their time on the show. But things took a turn when Ed cheekily asked Chesney about his recent appearance at Prime Minister’s Questions. Joking about a political future, Ed asked: “Are you running for parliament?” to which Chesney laughed, “Of course, vote for Chesney!”
When Ed pushed a bit further and asked which party he’d run for, Chesney didn’t hesitate: “Labour.” That’s when Susanna quickly interjected with, “There are other parties available,” in what seemed like a throwaway comment — but for many viewers, it was anything but, reported the Express.
Chesney wasn’t phased, quipping back, “Watch out Keir, I’m on my way!” But online, the reaction was far less playful. Viewers took to X (formerly Twitter) to accuse the hosts — and even Susanna’s wardrobe — of pushing a political agenda.
One viewer posted: “@GMB Shouldn’t be surprised that on voting day, Susanna is wearing red… [eyeroll emoji].” Another wrote, “This red dress is earning its money #gmb,” clearly implying that her outfit was a nod to Labour.
Ed Balls, himself a former Labour MP, also caught flak. One user fumed: “@GMB Why is red Ed who has done his 3 day stint on GMB on again today? Is it not political bias to have him presenting on an election day?” Another simply branded his presence “appalling,” accusing the show of “shameful bias.”
While GMB is no stranger to on-air drama or divisive debates, this wasn’t the heated political panel many expect — it was a celebrity segment that suddenly snowballed into an unexpected row over impartiality.
Whether it was intentional or not, it seems the timing and tone struck a nerve, especially as the country headed to the polls. For many viewers, even a joke about politics is no laughing matter on voting day.
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