Shein Partners with Ntx Group to Leverage AI for Faster Market Speed
Chinese fast-fashion giant Shein has announced a partnership with Ntx Group to further accelerate its design and production processes through the use of artificial intelligence (AI).
Ntx Group, a global textile innovation and solutions company, has integrated AI into its design, planning, and production capabilities, making it a preferred supplier for sports and denim brands. By utilizing Ntx’s AI-driven technologies and methods, Shein aims to introduce new fashion items to its e-commerce platform within just seven days and ensure product delivery within five days—significantly faster than traditional design and production methods.
“AI and fashion are logical partners,” said Charles Duan, managing partner of Ntx Group, in a statement. “We are thrilled to contribute our AI expertise to major brands and emerging fashion companies that want to follow trends and sell their products on the Shein platform.”
Ntx has been recognized with development awards for its AI-powered Cooltrans denim manufacturing process, a proven textile colorization solution that enables the production of ready-to-sew fabrics in days rather than months. This innovation aligns perfectly with brands like Shein that seek to speed up their design, production, and market launch processes.
Shein remains one of the fastest-growing e-commerce platforms in the US, with the #Shein hashtag on TikTok garnering over 84.4 billion views. This partnership with Ntx is expected to bolster Shein’s rapid market expansion and enhance its ability to meet fast-fashion demands efficiently.
By integrating Ntx’s advanced AI capabilities, Shein continues to push the boundaries of speed in the fashion industry, setting new standards for how quickly trends can be translated from design to market. This collaboration underscores the synergy between technology and fashion, driving innovation and responsiveness in an ever-evolving market.
The strategic partnership between Shein and Ntx Group highlights the growing importance of AI in fashion, ensuring that Shein remains at the forefront of the fast-fashion industry by delivering the latest trends to consumers at unprecedented speeds.