Timing of Meghan Markle’s Business Debut Sparks Debate Amid Diana Awards Event
Meghan Markle’s announcement of her new venture, American Riviera Orchard, coinciding with the Diana Legacy Awards, has stirred discussions on social media about the timing of her re-entry into the digital space. The Duchess of Sussex’s return to Instagram to unveil her latest project was seen by some as clashing with the significant event honoring the legacy of Princess Diana, attended by both Prince Harry and Prince William.
The Diana Legacy Awards, a ceremony honoring young individuals committed to making positive changes in the world, symbolizes the continuation of Princess Diana’s humanitarian efforts. Prince Harry participated virtually from Montecito, while Prince William was present at the London-based event.
The overlap of Meghan’s announcement with the awards led to mixed reactions online, with certain individuals questioning the decision’s timing. Comments ranged from concerns about overshadowing the tribute to Princess Diana to direct criticisms calling the move “disgraceful.”
Amidst the controversy, speculation arose about the implications of Meghan’s new business on the Sussexes’ agreement with the Royal Family, with suggestions that commercializing their royal connections might breach their arrangement.
American Riviera Orchard, which quickly attracted a significant following on Instagram, is speculated to be an evolution of Meghan’s former lifestyle blog, The Tig, which she discontinued prior to marrying Prince Harry. Promotional materials for the new brand showcase Meghan engaging in domestic activities at her Montecito home, accompanied by the classic tune “I Wish You Love” by Nancy Wilson.
The brand’s Instagram presence, emphasizing a connection to Meghan, The Duchess of Sussex, has already generated significant interest, inviting followers to join a waiting list for further updates. The name of the brand itself seems to pay homage to Santa Barbara’s nickname, “The American Riviera,” where Meghan and her family reside.