Mango Expands Online Presence to 12 New Markets, Appoints Marlies Hersbach as E-Commerce Executive Director
Mango has recently expanded its online business into 12 new markets, primarily in Africa, as part of its ongoing global growth strategy. In conjunction with this expansion, the company has appointed Marlies Hersbach as the new e-commerce executive director, bringing her extensive experience in the sector to the role.
In a statement, Mango highlighted Hersbach’s responsibilities, which include developing, leading, and executing the company’s online business strategy. She will report directly to Elena Carasso, the online and customer director, who is also a member of the company’s steering committee.
The new markets where Mango has launched its online operations include Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea, and Togo. This expansion strengthens Mango’s international footprint, which already spans over 120 markets worldwide.
Commenting on this significant growth, Elena Carasso stated, “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.”
Hersbach’s appointment comes with a strong background in retail and e-commerce. Before taking on her new role, she served as Mango’s international retail director for France, overseeing the store strategy in the French market. Hersbach joined Mango in 2022 after holding various e-commerce positions at notable fashion companies, including Kiabi and Pimkie.
Additionally, Mango announced that Yann Bayon, the current regional retail manager of the Paris region, will succeed Hersbach as the international retail director for France.
Mango’s online business saw significant growth during the 2023 financial year, surpassing one billion euros in revenue for the first time, which accounted for 33 percent of the group’s total revenue. The appointment of Marlies Hersbach is a key component of Mango’s 2024-2026 Strategic Plan, which aims to achieve revenues exceeding four billion euros by 2026.