Lee and HeyDude Collaborate on New Summer Shoe Collection
Denim brand Lee and casual American footwear brand HeyDude, owned by Crocs, have launched a new shoe collaboration for the summer. This capsule collection offers stylish options for both men and women, merging HeyDude’s renowned comfort with Lee’s workwear heritage, all inspired by a coastal vibe.
Paul Nugent, senior vice president and chief marketing officer at HeyDude, expressed excitement about the collaboration, stating, “Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude. The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HeyDude.”
The collection includes two distinct styles: the men’s ‘Wally Lee’ shoe, HeyDude’s most popular style featuring a railroad denim stripe, and the women’s ‘Wendy Lee’ shoe in a cream multi-print pattern. Both designs also include an exclusive illustrated graphic in the footbed. Each pair is priced at £69.99.
Joe Broyles, vice president of global collaborations at Lee, emphasized the synergy between the two brands, saying, “HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market. The brand’s popularity and focus on playful comfort resonates with our customers.”
To promote the collaboration, HeyDude has launched a campaign featuring actor Chase Stokes, star of the popular Netflix series ‘Outer Banks’ and current brand ambassador.
This partnership highlights the perfect blend of Lee’s classic denim style with HeyDude’s casual, comfortable footwear, making it an ideal choice for summer fashion enthusiasts. The collection is now available, offering fans a stylish and comfortable option for their summer wardrobe.