Kim Kardashian Announces ‘Skkn by Kim Makeup’ Launch
Kim Kardashian is poised for a grand re-entry into the beauty sphere with the upcoming release of her ‘Skkn by Kim Makeup’ collection. The new product lineup, an extension of the Skkn brand, is set to captivate beauty enthusiasts with an array of lip colors, liners, and eyeshadows launching on January 26. Eager customers can join a waitlist to secure early access to the anticipated collection.
The forthcoming range features the ‘Soft Matte Lip Color’ with ten matte lipstick shades, complemented by fifteen shades of Lip Liner pencils, and a versatile ‘Classic Mattes Eyeshadow Palette’ which includes twelve shades. Kardashian, who also stands as the CEO of Skkn, shared her excitement on Instagram, highlighting a “skin-first approach” to beauty. She expressed her commitment to creating cosmetics that are not only universally flattering but also clean, hydrating, and beneficial to the skin’s appearance and health with regular use.
Expanding upon Skkn’s established skincare line, this makeup addition represents a natural progression for the brand, which Kardashian originally introduced in 2022. Skkn is among her growing portfolio of enterprises, including the highly successful Skims, her shapewear and lingerie label, which itself has been exploring new territory, especially in brick-and-mortar retail.