H&M Debuts ‘Pre-Loved’ Second-Hand Fashion Concept in London

Swedish fashion giant, H&M, is set to unveil its ‘Pre-Loved‘ initiative, a unique platform for second-hand fashion finds, in London next month.

Located in the iconic Regent Street H&M flagship store starting October 5, the ‘Pre-Loved’ showcase will feature an eclectic range of second-hand garments from various brands and designers, beyond just those under the H&M Group umbrella.

This initiative is rooted in H&M’s commitment to promote a circular fashion ecosystem. It aims to give patrons an avenue for fashion experimentation and personal expression while being eco-conscious.

Commenting on this move, Henrik Nordvall, H&M’s UK & IE Country Manager remarked, “The ‘Pre-Loved’ concept in the UK is our answer to the evolving fashion landscape. By breathing new life into clothes, we offer our customers not just style but also an ethical choice. Our London store will now be a hub where customers can rent, buy second-hand, or shop new – a comprehensive fashion destination.”

Customers can expect to find a curated range of “distinctive pieces” in stellar condition, chosen in line with the season’s prevailing trends. The ‘Pre-Loved’ section will be housed on the store’s 1st floor, complementing the women’s collection.

For the autumn/winter 2023 line-up, fashion aficionados can look forward to trendy knitwear, timeless trench coats, chic denim, dazzling metallic attire, and a range of leather goods.