Bella Hadid Unveils Upcoming Wellness Brand Launch

Supermodel Bella Hadid recently gave her Instagram followers a sneak peek into her latest venture, a wellness brand named Ôrǝbella, set to launch on May 2. This new endeavor adds to Hadid’s expanding portfolio beyond her illustrious fashion career.

The initial announcement includes the brand’s name, launch date, and a link for pre-registration, promising an exclusive gift for early subscribers. The brand’s mystique is heightened with the slogan “Reveal your alchemy,” accompanied by a captivating visual of Hadid’s eyes and a striking gold logo.

The buzz around Hadid’s new project began earlier when she teased a photo beside an Ulta Beauty sign, leaving fans speculating. Further intrigue was sparked by the discovery that Hadid had applied for a trademark under her name in 2020, covering a wide range of products including cosmetics, eyewear, and fashion accessories. Despite the trademark, Hadid has yet to announce how she plans to utilize it commercially.

After taking a brief hiatus from modeling to recover from Lyme disease, Hadid made a triumphant return to the fashion scene with a cover feature in Perfect Magazine in January. Besides her modeling career, Hadid has ventured into the beverage industry with Kin Euphorics, a non-alcoholic drink brand she co-founded in 2021, which has gained significant traction and is now available at Target stores nationwide.