Axel Arigato Expands Global Reach with Sleek New NYC Flagship Store in SoHo
Swedish premium brand Axel Arigato has officially made its mark in the US retail scene with the opening of its first physical store in New York City. Located in the heart of SoHo at 273 Lafayette Street, this marks a significant step for the brand as it continues to expand its presence globally.
Designed in collaboration with architectural design studio Halleroed, the store reflects Axel Arigato’s signature style and Scandinavian minimalist aesthetic, which has become synonymous with the brand. The space is a blend of natural stone, sleek metal fixtures, and scaled materials, maintaining the brand’s modern and refined identity. European monolithic podiums combined with art gallery-inspired lighting bring an artistic and luxurious feel to the store.
The new SoHo location carries Axel Arigato’s most popular footwear, along with a selection of ready-to-wear pieces that showcase the brand’s distinctive fashion sense. Albin Johansson, CEO and co-founder of Axel Arigato, highlighted the importance of this expansion, saying, “Axel Arigato NYC also signals our continued drive and ambition for global growth in our tenth year of business. The US is a hugely important market for us and has long had a loyal customer base. We’re so excited to finally welcome them into a physical space, showing them the full breadth of our brand.”
The store’s opening is more than just a retail space; it’s set to become a cultural hub for the brand’s community. A series of events are planned from September onwards to celebrate the new store, reinforcing Axel Arigato’s commitment to creating immersive experiences for its customers.
Additionally, the NYC location will offer an exclusive limited-edition capsule collection designed specifically for visitors. This collection includes unique items such as t-shirts, caps, grinders, and rolling trays, all designed to give New Yorkers a special taste of the brand’s creativity.
With this bold step into the American market, Axel Arigato is poised to further solidify its position as a global fashion powerhouse, offering a fresh, modern, and artistic shopping experience in the heart of New York City.