Longtime NBC New York Television Personality Produce Pete Dies at 80
Peter Napolitano, the much loved New York City television personality known to many as Produce Pete, has died at the age of 80. The news was confirmed by NBC New York on Monday January 26, marking the end of an era for generations of viewers who grew up watching his warm and practical segments on weekend television.
NBC New York shared the announcement with a touching tribute, describing Peter as “a longtime fixture of our weekend morning news.” For decades he was a familiar and comforting presence in homes across the city and beyond, especially for those who tuned in every weekend for a dose of food wisdom and gentle charm.
Amy Morris, the Senior Vice President of News for NBC 4 New York, paid tribute to his impact in an emotional statement shared on social media. “For more than 30 years, WNBC viewers tuned in on Saturday mornings to watch ‘Produce Pete’ offer his fruit and vegetables recommendations as well as cooking tips on Weekend Today in New York,” she wrote, highlighting the consistency and care he brought to his work.
She went on to speak about the connection Peter had not just with his colleagues but with the public too. “He was a beloved member of our station family and our viewers felt the same way visiting him at our Health Expo, our Feeding our Families Food Drives or the many farmers markets across New Jersey where he always felt right at home,” Amy added. It painted a picture of someone who was just as genuine off screen as he was on it.
Peter was not simply a television regular. He was a trusted voice for people who wanted to eat better, cook smarter and feel more confident in the kitchen. His segments were never about showing off. They were about helping viewers make small, realistic changes and enjoy their food a little more. That approach earned him loyalty that lasted decades.
After the news broke, fans quickly gathered in the comments under Peter’s final Instagram post to share their grief and gratitude. Many spoke about how much his presence had meant in their weekly routines and how his advice had shaped their relationship with food.
“Thanks for the chill Saturday mornings learning about produce. Thanks for teaching us if we eat right we’re going to live right RIP Pete,” one person wrote, capturing the appreciation felt by so many.
Another fan shared how deeply the loss had hit. “With all that’s going on in the world today, hearing of Produce Pete’s passing has hit really hard! It won’t be Saturday or Sunday morning without his smiling face,” they commented, echoing a sentiment repeated across social media.
For countless viewers, Peter was more than a presenter. He was part of the rhythm of the weekend, someone who made mornings feel calm and familiar. His passion for fresh food, his approachable style and his genuine kindness helped build a connection that went far beyond the screen.
As tributes continue to pour in, it is clear that Peter Napolitano leaves behind a powerful legacy. Not just in broadcasting, but in the everyday habits of people who listened to his advice, tried his tips and felt a little more confident in their kitchens because of him.